What is Fine Cotton, Super Fine Cotton and Ultra Fine Cotton?

The textile industry has a secret that most shoppers never discover. Behind the familiar “100% Cotton” label lies a hidden hierarchy that quietly separates the ordinary from the exceptional. Today, we’re revealing the insider story behind Fine Cotton, Super Fine Cotton, and Ultra-Fine Cotton—three premium cotton fabric variations that help explain why some cotton items […]

ILLIYEEN Monogram Edition: Embrace the Exception

When defining a brand, its identity is often recognised before it is explained. The ILLIYEEN Monogram Edition builds that recognition through a thoughtful design language that connects every style in the collection. A stylised interpretation of the brand name shaped into a refined graphic form influenced by Arabic script is the ILLIYEEN Signature, this adds […]

Winter 2025 Stylebook For Men

Winter drifts in with a quieter pulse—serene yet deliberate. The air sharpens, the fabrics thicken, and the silhouettes find their depth. The season opens with The Woolen Classics—the Ambassador Panjabi, tailored from fine wool blends in check and pinstripe, where classic elegance meets modern precision. Alongside it, the Sahara and Platinum panjabi and waistcoats emerge […]